This is an archived version of the 2011 edition of UXLx. The current event website is at
11 to 13 May 2011
Lisbon, Portugal
meet world renowned

Our Speaker Lineup

Don Norman
Dr. Norman is the author or co-author of several books, with translations into sixteen languages, including: The Design of Everyday Things, Things That Make Us Smart, The Invisible Computer, Emotional Design and The Design of Future Things. His upcoming book, Living with Complexity, will be out soon.

Dr. Norman is cofounder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services, Professor at Northwestern University, Prof. Emeritus of the University of California, San Diego, and co-director of Northwestern's Segal Design Institute; founded by Crate & Barrel creators Gordon and Carole Segal. He has been Vice President of Apple Computer and an executive at Hewlett Packard. He was President of the Learning Systems division of UNext, an early, online education company.

Lou Rosenfeld
Louis Rosenfeld is an independent information architecture consultant for Fortune 500 corporations and other large organizations, and founder and publisher of Rosenfeld Media, a publishing house focused on user experience books. He has been instrumental in helping establish the fields of information architecture and user experience, and in articulating the role and value of librarianship within those fields.

Louis is co-author of Information Architecture for the World Wide Web (O'Reilly; 3rd edition 2006) and the forthcoming Search Analytics for your Site, co-founder of the Information Architecture Institute, and a former columnist for Internet World, CIO, and Web Review. He blogs regularly and tweets (@louisrosenfeld) even more so.

Jeffrey Veen
Jeffrey Veen is a founder and the CEO of Typekit—a widely praised subscription font service that is bringing real typography to the Web for the first time. Jeffrey was also one of the founding partners of Adaptive Path and project lead for Measure Map, the well-received web analytics tool acquired by Google in 2006, where he managed the user experience group responsible for some of the largest web apps in the world.

As a consultant, he has been involved in designing the leading blog and social media applications on the web, including Blogger, TypePad, Flickr, and National Public Radio. Previously, Jeffrey served as the Executive Director of Interface Design for Wired Digital and Lycos Inc., where he managed the look and feel of HotWired, the HotBot search engine, and others. He was also an original columnist for Webmonkey, the author of the acclaimed books The Art & Science of Web Design and HotWired Style: Principles for Building Smart Web Sites.

Kristina Halvorson
Kristina Halvorson is the CEO and Founder of Brain Traffic, a content strategy consultancy. She is the author of Content Strategy for the Web, a book that's being called "the most important thing to happen to user experience design in years" (Peter Morville, Ambient Findability, Information Architecture for the World Wide Web).

Kristina is widely recognized as the industry's leading advocate for content strategy. In 2009, she curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. In 2010, she delivered the keynote address at the world's first Content Strategy Summit in Paris, France. Kristina has also been a featured speaker at Web 2.0 Expo, SXSW Interactive, An Event Apart, UX Week, User Interface Conference, Voices That Matter, IA Summit, Future of Web Apps, Future of Web Design, and the Online Marketing Summit. When she's not running around talking about content strategy, Kristina can be found chasing after her two children in St. Paul, Minnesota.

Author of:

Todd Zaki Warfel
Todd Zaki Warfel, founder and principal designer at Messagefirst, has been designing products and services for over 15 years. Todd's clients have included AT&T Wireless, Bankrate, Citi, and Comcast, Numara and NYU just to name a few. An internationally recognized thought leader on research and design, and author of the prototyping course for the Web Standards Project Education Task Force, he has spoken at conferences and taught workshops around the globe.

His new book, "Prototyping: a practitioner's guide" discusses how prototypes are more than just a design tool and shows you how to use prototyping to create a common language, market a product, gain internal buy-in, and test feasibility with your development team. Todd currently lives in Philadelphia, blogs at, and twitters @zakiwarfel.

Author of:

Russ Unger
Russ Unger is a User Experience Director for Happy Cog, a web design firm in New York City, Philadelphia and San Francisco. He is co-author of the book "A Project Guide to UX Design" for Peachpit Press (Voices That Matter) and is co-authoring a book on guerilla research methods with Todd Zaki Warfel due out in 2011.

In addition, he previously served on the board of directors of the Information Architecture Institute as president and as director of events and marketing of the 2,000 member global organization, as well as actively volunteering and mentoring within the organization. He has been both an author and editor for Boxes and Arrows, a well-known online User Experience Design magazine. Russ worked as the producer for the 2008 IDEA Conference, was the chair and curator of the 2009 and 2010 IDEA Conferences. He has been a program reviewer for a variety of conferences and is an advisor for the 2010 IA Summit, as well as a curator for the Research track. Russ was also a curator of the 2010 SXSW Interactive Conference, identifying content for the Information Architecture workshop section.

Dan Brown
Dan Brown is founder and principal at EightShapes, LLC, a user experience consulting firm based in Washington, DC that has engaged with clients in telecommunications, media, education, health, high-tech, and other sectors. Dan has been practicing information architecture and user experience design since 1995.

Drawing on his expertise in communicating complex ideas and abstractions through high-quality visual documentation, Dan wrote a book on user experience deliverables – Communicating Design (New Riders, 2006). Amazon reviews call it "authoritative", "practical, personal, comprehensive" and "a cool nerdbook". He has written more than a dozen articles for Boxes and Arrows, an online journal dedicated to information architecture, on topics ranging from PowerPoint to the information architecture of home audio devices. You can follow Dan on Twitter @brownorama. (Follow @uxdeliverables for information about Communicating Design and the upcoming second edition.)

Christian Crumlish
Christian Crumlish is a writer, information architect, digital designer, and pontificator about online experiences. He is a consumer experience evangelist at AOL, a director of the Information Architecture Institute, a member of the Open Web Foundation, and co-chair of the monthly BayCHI program.

He is the author of The Power of Many, co-author of Designing Social Interfaces for O'Reilly Media with Erin Malone, and was curator of the Yahoo! Design Pattern Library for a little over three years.

Robert Hoekman, Jr
Robert Hoekman, Jr, is a passionate and outspoken user experience specialist and a prolific writer who has written dozens of articles and has worked with Seth Godin (Squidoo), Adobe, Automattic, United Airlines,, and countless others.

He also gives in-house training sessions and has spoken at industry events all over the world, including An Event Apart, Web App Summit, SXSW, Future of Web Design, and many others.

Stephen Anderson
Stephen P. Anderson is a speaker and consultant based out of Dallas, Texas. He spends unhealthy amounts of time thinking about design, psychology and leading intrapreneurial teams-- topics he frequently speaks about at national and international events. Stephen recently published the Mental Notes card deck, a tool to help businesses use psychology to design better experiences. And, he's currently writing a book on "Seductive Interactions" that will explore this topic of psychology and design in more detail.

Prior to venturing out on his own, Stephen spent more than a decade building and leading teams of information architects, interaction designers and UI developers. He's designed Web applications for businesses such as Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy as well as a number of smaller technology startups. Stephen likes to believe that someday he'll have the time to start blogging again at

Author of:
Mental Notes
Self Published

Josh Clark
Josh Clark is a designer, developer, and author specializing in mobile design strategy and user experience. He's author of the O'Reilly books "Tapworthy: Designing Great iPhone Apps" and "Best iPhone Apps: The Guide for Discriminating Downloaders."

Josh's outfit Global Moxie offers workshops and consulting services to help creative companies build tapworthy iPhone apps and effective websites.

Whitney Quesenbery
Whitney Quesenbery is a user researcher, user experience practitioner, and usability expert with a passion for clear communication. She works with organizations from The Open University to the National Cancer Institute. She enjoys learning about people around the world and using those insights to design products where people matter.

Storytelling for User Experience: Crafting stories for better design, written with Kevin Brooks was published by Rosenfeld Media, adding the first book for the field to the current interest in stories and storytelling in all aspects of user experience. She's just beginning work on a new book with Daniel Szuc and Paul Sherman on global practices in user experience.

Author of:

Kevin Cheng
Kevin Cheng is the product manager for Twitter's website where he recently managed the site's redesign. An industry veteran with over 10 years of experience, Kevin was previously the director of user experience at Raptr and the designer of Yahoo! Pipes. He is the cofounder of Off Panel Productions, a web comic publishing company, and of OK/Cancel, a user experience focused web comic.

His upcoming book, "See What I Mean: How to Communicating Ideas With Comics", helps designers, engineers, and marketers create comics of their own for succinct and effective communication. Kevin blogs infrequent essays at and tweets frequently @k. He also likes the taste of blue crayons.

Author of:

Anders Ramsay
Anders Ramsay is a veteran User Experience Designer and a regular speaker, panelist, and organizer of events and conferences, as well as author of a forthcoming book on the art and science of integrating Agile and UX. After completing a degree in Human-Computer Interaction at the University of Michigan School of Information in the late 90's, Anders has gained both deep and broad experience in the trenches of designing digital products, working at agencies, multi-nationals, and startups.

Some of the clients he has worked with include AOL, CBS, FOX, JP Morgan, Lonely Planet, McGraw-Hill, Sony Pictures, Turner Broadcasting, Viacom, and the City of New York. Anders is currently a UX Strategist and Designer at ThoughtWorks, a global IT consultancy with a long tradition of Agile software development. Learn more about Anders and read his blog at

Author of:
Agile Experience Design
Book in Progress
Rosenfeld Media

David Travis
David Travis holds a BSc (Hons) degree and a PhD in Psychology and he is a Chartered Psychologist. His professional affiliations include membership of the British Psychological Society, the Experimental Psychology Society, the Information Architecture Institute and the Usability Professionals Association. His career spans three decades as a researcher, consultant, author and business executive.

David has carried out usability consulting activities for a number of clients and he has delivered over 100 seminars in usability for a range of private and public sector organisations. He has written two books on usability ("Effective Color Displays: Theory and Practice" and "E-Commerce Usability") and co-edited a third (Information Superhighways: Multimedia Users and Futures).

Leisa Reichelt
Leisa Reichelt is a freelance design researcher & user experience designer who works with global brands, innovative startups and open source communities to help them deliver great online experiences for their customers and community members.

She hasn't yet managed to write a book but you may have seen her work on the D7UX project for Drupal, heard her musing on Ambient Intimacy or Agile UX, or seen her writing at or speaking at UX London, dConstruct, IDEA, UX Week, the IA Summit. Leisa coordinates the London UX Bookclub and is an active mentor for UX Practitioners in the UK.

Steve Mulder
Steve Mulder is VP, Experience Strategy at Isobar, where he transforms customer insights and business and brand strategies into engaging online experiences that drive results. He also heads up the Emerging Interactions practice and helps organizations innovate on customer relationships using social media, social networking, and rich interfaces.

He is the author of The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web and a regular speaker at web conferences. His expertise crosses the worlds of digital strategy, customer research, information architecture, interaction design, and usability. He has worked with a wide range of companies, including Nokia, Philips, Adidas, TD Canada Trust, TripAdvisor, HumanaOne, Talbots, 3M, and Estee Lauder. Visit him at or follow him on Twitter at @muldermedia.

Leah Buley
Leah Buley is an experience designer for Adaptive Path. She believes that technology in our lives should be ennobling, liberating, and fun. She is interested in helping businesses and organizations make that possible. Her work spans a variety of industries including media, financial services, consumer products, and non-profit. 

Leah has a Master's degree in Library and Information Science from San Jose State University and Bachelors in American Studies from Barnard College. Leah writes and speaks regularly on tactics for inviting people into the user-centered design process.

Author of:
The UX Team of One
Rosenfeld Media

Nick Finck
Nick Finck is a user experience professional who has worked in the web industry for over a decade. He specializes in information architecture, interaction design, usability and user research.

Nick has created web experiences for Fortune 500 companies including Adobe, Boeing, Google and He lives and plays in Seattle, Washington, where he's the User Experience Evangelist at Blink Interactive, a recognized leader in evidence-driven design.

Christopher Fahey
Christopher Fahey is a founding partner and user experience director at Behavior Design, an award-winning New York interaction design consultancy focused on building compelling and elegant user experiences. At Behavior, Chris has led the IA and UXD strategies for clients and projects in many industries and across diverse platforms. In his 15 years as a professional interaction designer and manager, Chris's projects have covered everything from business-critical web applications to sci-fi adventure games and artificial intelligence chatbots.

Chris is an active speaker on user experience design, speaking at events including An Event Apart, IxDA Interaction '10, the IA Summit, Euro IA, SXSW, The Society for Technical Communications Summit, and the O'Reilly Web 2.0 Expo. He teaches at the School of Visual Arts MFA program in Interaction Design, and has also taught at FIT, Brooklyn College, and the City College of New York. His interactive artwork has been featured in the Whitney and the New Museum. Chris also blogs about design, technology, cultural ideas at his personal site,

Dario Buzzini
Dario Buzzini is a Design Director at IDEO in Europe. Trained as a product and interaction designer, Dario has led and contributed to many international projects across industries - from telecommunications, to financial services, consumer electronics and healthcare. Since joining IDEO in 2005, Dario has helped a vast number of clients such as AT&T, Fiat, Ford, Eli Lilly, Motorola, Novartis, Philips, Prada, Tecno and Telecom Italia, address complex challenges. Dario's passion and core interests are physical grammars, formal languages, design technology and social interactions.

As an educator, Dario has been engaged since 2005 in teaching and coaching students at different universities in Europe, including the Politecnico di Milano, the Interaction Design Institute Ivrea and the Umea Institute of Design. Dario holds a Master of Science Degree in Industrial Design from the Politecnico di Milano and a Master of Science Degree in Interaction Design from the Interaction Design Institute Ivrea.

Our Sponsors and Supporters

Main Sponsors:
Novabase - Like Life - Online Hotel Reservations
Platinum Sponsors:
Microsoft Userzoom - Zooming in on the User Experience 23 Video

Gold Sponsors:
UX Pin - Paper Prototyping Redesigned Log - Open Source Consulting Tobii Technology Cacooo - Create Diagrams Online with Real Time Colaboration Anacom - Autoridade Nacional de Comunicações
Gold Partners:
ActiveMedia - ScreenEMotion Corefactor Sensebloom

Silver Sponsors:
Moo O'Reilly Rosenfeld Media Pearson Publishing Morgan Kaufmann - Elsevier Five Simple Steps Goplan Survs - Asking for you
HotGloo - The Online Wireframe App Loop11 - Online, Unmoderated User Testing invoic€xpress TrymyUI - Get the Users View OpenHallway - Simple Usability Testing Try - Consultoria e Pesquisas
Silver Partners:
Waterdog Mobile

Supporters: Axure - See it happen Balsamiq Studios Optimal Workshop - Make it Easy TAP Portugal Tryp Oriente AHP - Applications and Hosting Provider Raio Filmes
Media Sponsors: Johnny Holland