This is an archived version of the 2011 edition of UXLx. The current event website is at
11 to 13 May 2011
Lisbon, Portugal
Whitney Quesenbery
Whitney Quesenbery is a user researcher, user experience practitioner, and usability expert with a passion for clear communication. She works with organizations from The Open University to the National Cancer Institute. She enjoys learning about people around the world and using those insights to design products where people matter. Storytelling for User Experience: Crafting stories for better design, written with Kevin Brooks was published by Rosenfeld Media, adding the first book for the field to the current interest in stories and storytelling in all aspects of user experience. She's just beginning work on a new book with Daniel Szuc and Paul Sherman on global practices in user experience.

As a member of two US government advisory committees, she is worked to update the US accessibility requirements in "Section 508" and to improve the usability and accessibility of voting systems for US elections. She also served as the president of UPA and leads the Usability in Civic Life project.

Whitney Quesenbery


Storytelling for User Experience


Stories are an effective way to collect, analyze and share qualitative information from user research, spark design imagination and help make design ideas compelling. We all tell stories all the time, but to craft a story for a particular audience, for a particular reason and effect, requires some instruction and modeling, a reasonable amount of practice, and a lot of listening.

Storytelling might help you:

Bring your own UX story material to develop safe atmosphere of constructive critique. You will learn the mechanics of oral and written presentation through instruction, modeling and practice. Exercises will let you try out different storytelling elements such as imagery, different story structures and telling stories in different contexts. You will experiment with structures and styles for different ways you might use stories in your work.

Who is this workshop for?

People who know they have a good UX story waiting to be told!

What will you learn?

During this workshop you will:

Attendees will leave with a story crafting kit to use as inspiration for their next story (and the one after that).

Wednesday, 11 May @ 9:00-12:30
180 minutes + 30 minute break @ 10:30-11:00
Auditorium III

Our Sponsors and Supporters

Main Sponsors:
Novabase - Like Life - Online Hotel Reservations
Platinum Sponsors:
Microsoft Userzoom - Zooming in on the User Experience 23 Video

Gold Sponsors:
UX Pin - Paper Prototyping Redesigned Log - Open Source Consulting Tobii Technology Cacooo - Create Diagrams Online with Real Time Colaboration Anacom - Autoridade Nacional de Comunicações
Gold Partners:
ActiveMedia - ScreenEMotion Corefactor Sensebloom

Silver Sponsors:
Moo O'Reilly Rosenfeld Media Pearson Publishing Morgan Kaufmann - Elsevier Five Simple Steps Goplan Survs - Asking for you
HotGloo - The Online Wireframe App Loop11 - Online, Unmoderated User Testing invoic€xpress TrymyUI - Get the Users View OpenHallway - Simple Usability Testing Try - Consultoria e Pesquisas
Silver Partners:
Waterdog Mobile

Supporters: Axure - See it happen Balsamiq Studios Optimal Workshop - Make it Easy TAP Portugal Tryp Oriente AHP - Applications and Hosting Provider Raio Filmes
Media Sponsors: Johnny Holland