See What I Mean: How to Communicate Ideas with Comics

Design

How do you get people to read your documentation? How do you get a point across within 10 seconds? How do you make sure your product stays true to its original vision?

Google used them. The US Postal Service used them. Adaptive Path used them. The US Navy used them. Business author and TED speaker Daniel Pink used them. It seems comics are in use everywhere lately.

Comics are a unique way to communicate, using both image and text to effectively demonstrate time, function, and emotion. Just as vividly as they convey the feats of superheroes, comics tell stories of your users and your products. Comics can provide your organization with an exciting and effective alternative to slogging through requirements documents and long reports.

In See What I Mean, Kevin Cheng, OK/Cancel founder/cartoonist and author of the soon to be released Rosenfeld book by the same title, will teach you how you can use comics as a powerful communication tool without any illustrator skills.

This half day workshop will help you:

• Learn a method to document your organization's work, ideas and vision in a way that any project teammate, customer or manager will readily understand and consume.
• Put the "story" back in "storyboarding" and really describe the user experience from the users' perspective
• Include the use of comics in the product development life cycle to prevent wasted time and resources spent building the wrong product.
• Use comics as a way to engage users early and solicit their feedback.
• Sell the value of the method to the rest of your organization.
• Discover the properties of the comics medium that make them so much more than either words or pictures.

In See What I Mean, Kevin will walk you step by step through the process of using comics to communicate, and provide examples from industry leaders who have already adopted this method.