This is an archived version of the 2011 edition of UXLx. The current event website is at
11 to 13 May 2011
Lisbon, Portugal
Christian Crumlish
Christian Crumlish is a writer, information architect, digital designer, and pontificator about online experiences. He is a consumer experience evangelist at AOL, a director of the Information Architecture Institute, a member of the Open Web Foundation, and co-chair of the monthly BayCHI program.

He is the author of The Power of Many, co-author of Designing Social Interfaces for O'Reilly Media with Erin Malone, and was curator of the Yahoo! Design Pattern Library for a little over three years.

Christian Crumlish


Designing Social Interfaces


Designing social websites and applications, or adding a social dimension to an existing project, involves unique challenges beyond those associated with designing for individuals interacting alone with an interface. Do any of the following issues sound familiar?

In this workshop, we'll address these challenges and more. You'll explore the landscape of social user experience design patterns and anti-patterns, focusing on the contexts in which specific interface designs work well and the unintended consequences of some interface choices that may seem like a good idea at first.

Starting with a foundational set of high-level practices, Christian will present rules and tips for how to mix and match specific design patterns create compelling social experiences.

Workshop activities will involve concept modeling and user interface sketching to explore the application of social interaction patterns to specific scenarios.

Who is this workshop for?

Designers, developers, architects and product specialists all need to work together to create compelling social experiences online and this workshop will be relevant to anyone who has to plan, design, build, or bring to market social websites and applications.

What will you learn?

By the end of this workshop you will be able to:
Thursday, 12 May @ 15:00-18:30
180 minutes + 30 minute break @ 16:30-17:00
Auditorium II


Playful Design

These days everybody talks about game mechanics, badges, points, and leaderboards, but less attention is paid to the role of play in digital experiences. After childhood, play rarely "just happens," but you can design for it.

Taking ideas from game design, musical instrument design, and play-acting techniques including improv and bodystorming, Christian will address the role of play in digital experiences and how our designs can foster and encourage play rather than squeeze all the joy out of life one pixel at a time.

In game design, you create an arena for play. You establish boundaries and rules and you work to tune game dynamics that yield fun experiences rather than boring, mechanical, or pointless drudgery. Within those boundaries and rules, the players create their own unique experience, collaboratively, every time. Again the marriage of strict purposeful constraints with open space and room for human variation creates the best game experiences.

Children gravitate toward play-acting naturally but over time those skills can be lost. Giving people contexts in which they can explore alternate identities, wear masks, co-create stories, re-enact important events, or make snowmen and sandcastles can summon up that inner never-fully-lost capacity to enter a flow state.

Can an enterprise app, maybe one that looks like a spreadsheet and reports to HR ever actually be fun? That's a stretch, but you can absolutely introduce elements of play into the most buttoned-down context. Consider one primitive gesture from games: collecting. Many games offer some form of gather, arranging, and displaying objects. Just so, even an HR portal may offer some opportunity to incorporate a collecting "game" into the workflow.

Christian will share techniques for introducing a sense of play into the experiences we're designing and will exhort the assembled crowd to make life more fun for our users and to thrive while doing so.

Friday, 13 May @ 9:50-10:30
40 minutes
Auditorium I

Our Sponsors and Supporters

Main Sponsors:
Novabase - Like Life - Online Hotel Reservations
Platinum Sponsors:
Microsoft Userzoom - Zooming in on the User Experience 23 Video

Gold Sponsors:
UX Pin - Paper Prototyping Redesigned Log - Open Source Consulting Tobii Technology Cacooo - Create Diagrams Online with Real Time Colaboration Anacom - Autoridade Nacional de Comunicações
Gold Partners:
ActiveMedia - ScreenEMotion Corefactor Sensebloom

Silver Sponsors:
Moo O'Reilly Rosenfeld Media Pearson Publishing Morgan Kaufmann - Elsevier Five Simple Steps Goplan Survs - Asking for you
HotGloo - The Online Wireframe App Loop11 - Online, Unmoderated User Testing invoic€xpress TrymyUI - Get the Users View OpenHallway - Simple Usability Testing Try - Consultoria e Pesquisas
Silver Partners:
Waterdog Mobile

Supporters: Axure - See it happen Balsamiq Studios Optimal Workshop - Make it Easy TAP Portugal Tryp Oriente AHP - Applications and Hosting Provider Raio Filmes
Media Sponsors: Johnny Holland