This is an archived version of the 2011 edition of UXLx. The current event website is at
11 to 13 May 2011
Lisbon, Portugal
Louis Rosenfeld
Louis Rosenfeld is an independent information architecture consultant for Fortune 500 corporations and other large organizations, and founder and publisher of Rosenfeld Media, a publishing house focused on user experience books. He has been instrumental in helping establish the fields of information architecture and user experience, and in articulating the role and value of librarianship within those fields.

Louis is co-author of Information Architecture for the World Wide Web (O'Reilly; 3rd edition 2006) and the forthcoming Search Analytics for your Site, co-founder of the Information Architecture Institute, and a former columnist for Internet World, CIO, and Web Review. He blogs regularly and tweets (@louisrosenfeld) even more so.

Lou Rosenfeld


Site Search Analytics


Does your site have a search engine? If so, you're sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site—in their own words. Analyzing this wildly semantically rich data will help you to better diagnose and solve problems with your site's content, navigation, and search performance.

In this workshop, Lou Rosenfeld—co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers—will combine lecture, discussion, and hands-on exercises to get you started with site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site, and expose new opportunities for improving your business strategy.

Thursday, 12 May @ 9:00-12:30
180 minutes + 30 minute break @ 10:30-11:00
Room 1


On Not Declaring Victory: Going Beyond User Research

As user research becomes firmly established in organizations around the world, it's tempting to congratulate ourselves and retreat to our shiny new labs. But our work is nowhere near complete. As currently practiced, user research remains narrow in focus, often limited to the qualitative methods that reflect our own educational biases, and the tools that fit within our own comfort zones.

Other research practices, such as web analytics, business analytics, and market research, are equally powerful ways of learning about users' wants and needs. More importantly, they're often complementary with what we do. When our organizations combine methods that tell what is going on are combined with methods that tell why, only then will they truly realize the value of all user research.

In his keynote, Lou Rosenfeld will explore the complementary aspects of the different research perspectives, argue for breaking down the silos that divide them, and suggest a framework for developing products and services that are better analyzed, better designed, and, ultimately, better performing.

Friday, 13 May @ 9:10-9:50
40 minutes
Auditorium I

Our Sponsors and Supporters

Main Sponsors:
Novabase - Like Life - Online Hotel Reservations
Platinum Sponsors:
Microsoft Userzoom - Zooming in on the User Experience 23 Video

Gold Sponsors:
UX Pin - Paper Prototyping Redesigned Log - Open Source Consulting Tobii Technology Cacooo - Create Diagrams Online with Real Time Colaboration Anacom - Autoridade Nacional de Comunicações
Gold Partners:
ActiveMedia - ScreenEMotion Corefactor Sensebloom

Silver Sponsors:
Moo O'Reilly Rosenfeld Media Pearson Publishing Morgan Kaufmann - Elsevier Five Simple Steps Goplan Survs - Asking for you
HotGloo - The Online Wireframe App Loop11 - Online, Unmoderated User Testing invoic€xpress TrymyUI - Get the Users View OpenHallway - Simple Usability Testing Try - Consultoria e Pesquisas
Silver Partners:
Waterdog Mobile

Supporters: Axure - See it happen Balsamiq Studios Optimal Workshop - Make it Easy TAP Portugal Tryp Oriente AHP - Applications and Hosting Provider Raio Filmes
Media Sponsors: Johnny Holland