Stuart Cruickshank is an Experience Architect at LBi, Europe's largest digital marketing agency, where he has worked with leading telecommunications and financial clients whose users number in the millions. Prior to LBi he worked at the BBC, engaging with brands such as Lonely Planet and Top Gear. A reformed developer, Stuart is now a passionate advocate of user centred design and an active member of the London User Experience community, being involved in the organisation of events including those for the UK Usability Professionals Association, UX Book Club London and UX Camp London.

Originating from Australia, he now resides in London where he's still getting used to crowded underground trains, permanent drizzle and the thought that jellied eels may be in any way appetising.