This is an archived version of the 2011 edition of UXLx. The current event website is at
11 to 13 May 2011
Lisbon, Portugal
Stuart Cruickshank
Stuart Cruickshank is an Experience Architect at LBi, Europe's largest digital marketing agency, where he has worked with leading telecommunications and financial clients whose users number in the millions. Prior to LBi he worked at the BBC, engaging with brands such as Lonely Planet and Top Gear. A reformed developer, Stuart is now a passionate advocate of user centred design and an active member of the London User Experience community, being involved in the organisation of events including those for the UK Usability Professionals Association, UX Book Club London and UX Camp London.

Originating from Australia, he now resides in London where he's still getting used to crowded underground trains, permanent drizzle and the thought that jellied eels may be in any way appetising.

Stuart Cruickshank

Lightning Talk

Crafting the Ultimate Experience: UX + CX + CRM

So you've formulated a User Experience strategy for your company from the ground up. Completion rates are way up. Complaint email numbers are way down. Your boss loves you, and you've got the corner office to prove it. What's next?

This session will take the next step and explore how User Experience fits into the business ecosystem alongside fields of Customer Experience and Customer Relationship Management.

What tips can we learn from these fields, and how can we engage with our colleagues to pass on what we as UX professionals have learned from the web, to turn satisfied users into passionate customers.

Wednesday, 11 May @ 14:30-14:50
20 minutes
Room 2

Our Sponsors and Supporters

Main Sponsors:
Novabase - Like Life - Online Hotel Reservations
Platinum Sponsors:
Microsoft Userzoom - Zooming in on the User Experience 23 Video

Gold Sponsors:
UX Pin - Paper Prototyping Redesigned Log - Open Source Consulting Tobii Technology Cacooo - Create Diagrams Online with Real Time Colaboration Anacom - Autoridade Nacional de Comunicações
Gold Partners:
ActiveMedia - ScreenEMotion Corefactor Sensebloom

Silver Sponsors:
Moo O'Reilly Rosenfeld Media Pearson Publishing Morgan Kaufmann - Elsevier Five Simple Steps Goplan Survs - Asking for you
HotGloo - The Online Wireframe App Loop11 - Online, Unmoderated User Testing invoic€xpress TrymyUI - Get the Users View OpenHallway - Simple Usability Testing Try - Consultoria e Pesquisas
Silver Partners:
Waterdog Mobile

Supporters: Axure - See it happen Balsamiq Studios Optimal Workshop - Make it Easy TAP Portugal Tryp Oriente AHP - Applications and Hosting Provider Raio Filmes
Media Sponsors: Johnny Holland