11 to 13 May 2011
Lisbon, Portugal
Lisbon, Portugal
He ardently believes user experience in a broad sense is about enriching people's lives, and this can take many forms which are not necessarily bounded by pure functionality and usefulness, but also fulfill unconscious desires and needs. He is interested in the effects of social media on user's perception of themselves and the world around them.
He has worked on a wide range of projects (not all UX-related) in the UK and France for corporate, institutional and arts organisations as diverse as the BBC, Sadler's Wells, UEFA, Rolex, SNCF, Playstation, Michelin, Nissan, as well as artists such as Merce Cunningham, Pina Bausch or Robert Wilson. He has lived in Lisbon (his hometown), in London and Paris.
In particular, he will present two case studies, one showing a serendipity engine whereby users remix keywords and filter content in a continuous contextual feedback loop, and another where the polysemy of images (they can have multiple meanings) creates the context for a way-finding application that enables high serendipity in the physical space. Pedro will finalise by suggesting a few other approaches.
