This is an archived version of the 2011 edition of UXLx. The current event website is at
11 to 13 May 2011
Lisbon, Portugal
Pedro Fernandes
Pedro Fernandes is an interaction designer at TBWA/365 in Paris. Much of his work has been concerned with engaging users at both a cognitive and emotional level by creating rich media experiences which touch user's lives at several levels in meaningful ways.

He ardently believes user experience in a broad sense is about enriching people's lives, and this can take many forms which are not necessarily bounded by pure functionality and usefulness, but also fulfill unconscious desires and needs. He is interested in the effects of social media on user's perception of themselves and the world around them.

He has worked on a wide range of projects (not all UX-related) in the UK and France for corporate, institutional and arts organisations as diverse as the BBC, Sadler's Wells, UEFA, Rolex, SNCF, Playstation, Michelin, Nissan, as well as artists such as Merce Cunningham, Pina Bausch or Robert Wilson. He has lived in Lisbon (his hometown), in London and Paris.

Pedro Fernandes

Lightning Talk

Serendipity: Beyond Recommendation

In this talk Pedro will explain how the existing paradigms of search, category drill-down and social recommendation systems limit user's perceptions of existing data collections in a detrimental way. He will then propose a few strategies for introducing more serendipity and casual discovery into navigation systems, helping users find interesting content of which they were unaware.

In particular, he will present two case studies, one showing a serendipity engine whereby users remix keywords and filter content in a continuous contextual feedback loop, and another where the polysemy of images (they can have multiple meanings) creates the context for a way-finding application that enables high serendipity in the physical space. Pedro will finalise by suggesting a few other approaches.

Wednesday, 11 May @ 14:30-14:50
20 minutes
Auditorium II

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