This is an archived version of the 2011 edition of UXLx. The current event website is at
11 to 13 May 2011
Lisbon, Portugal
Oli Shaw
Oli Shaw is part anthropologist, part strategist and part creative. He has been a purveyor of fine strategy, ideas and direction since 1998. With extensive experience spanning TV, mobile, online and installations, he applies strategy and design for progressive products and services. In addition to this he enjoys exploring future concepts and balances it with continually observing the everyday world around him:

He has worked in a range of industries from media to telecoms, banking to electronics, for clients that include: Nokia, BSkyB, Orange, UBS, Panasonic and Adidas. He has recently been seen presenting a year long study of people asleep on public transport as part of the Interesting North conference.

Oli Shaw

Lightning Talk

Magic, Hurt feelings and Forgiveness

We live in modern times, witchcraft has been replaced by technologically magical products and service whose appearance is as alluring as our expectations of how we can use them. The more utopian the products and service we use become the less we need to understand how they work, which is fine, until something goes wrong and you need to get it working again. This talk will be examine the pitfalls of simplified 'seamless' designs, how something which was perceived as magical one day can be the source of great frustration then next, when things are no longer working as expected or worse completely broken. Through understanding the importance of 'seams' to aid the diagnosis of problems, and how self-service maintenance can be used to empower users, we can see how design with emotions in mind is vital. In a world of immaculately created artefacts be it on-screen or in-hand, the role of perception is intrinsically linked to emotion as an effective design approach, yet often overlooked.

What will be covered?
A journey starting with designing for simplicity and its consequences, travelling though; handling faults & errors, diagnosing problems, and how to help the user do things for themselves. And introducing perception design as an effective approach as part of designing products & services.

Who should attend?
This talk is for anyone who has had a negative experience using a product or service, and those who are tasked with designing these experiences; Designers, Developers, User experience practitioners, product managers and anyone who has been near an 'unhappy' path…

Thursday, 12 May @ 14:00-14:20
20 minutes
Room 2

Our Sponsors and Supporters

Main Sponsors:
Novabase - Like Life - Online Hotel Reservations
Platinum Sponsors:
Microsoft Userzoom - Zooming in on the User Experience 23 Video

Gold Sponsors:
UX Pin - Paper Prototyping Redesigned Log - Open Source Consulting Tobii Technology Cacooo - Create Diagrams Online with Real Time Colaboration Anacom - Autoridade Nacional de Comunicações
Gold Partners:
ActiveMedia - ScreenEMotion Corefactor Sensebloom

Silver Sponsors:
Moo O'Reilly Rosenfeld Media Pearson Publishing Morgan Kaufmann - Elsevier Five Simple Steps Goplan Survs - Asking for you
HotGloo - The Online Wireframe App Loop11 - Online, Unmoderated User Testing invoic€xpress TrymyUI - Get the Users View OpenHallway - Simple Usability Testing Try - Consultoria e Pesquisas
Silver Partners:
Waterdog Mobile

Supporters: Axure - See it happen Balsamiq Studios Optimal Workshop - Make it Easy TAP Portugal Tryp Oriente AHP - Applications and Hosting Provider Raio Filmes
Media Sponsors: Johnny Holland