Daria has run workshops and presented her work in Europe, Australia, Canada, China and the USA and she is advisory board member, chair, reviewer and co-editor for a number of journals, institutes and conferences, including: CoDesign; Artifact; Participatory Design Conference; Center for Children's Learning; Journal of Computers in Human Behavior; Design Research Society; Research into Practice; and CHI. More at: http://www.darialoi.com
Through specific examples from work conducted while in the User Experience Group at Intel Corporation, the talk will take the audience though key milestones that enabled the above-mentioned shifts – from ethnographic research to concept design and customer impact. The case study is grounded in the context of a large silicon manufacturer, where notions of change-through-design, UX, innovation and customer impact have distinct connotations and set boundaries, especially when compared with medium sized firms, original equipment manufacturers or academic contexts.