This is an archived version of the 2011 edition of UXLx. The current event website is at
11 to 13 May 2011
Lisbon, Portugal
Daria Loi
Daria Loi, currently in the Interactions & Experiences Research group at Intel Labs, holds a B.Arch. and a Ph.D. in Management/Design. Before Intel Labs, she was in charge of developing and testing next gen usages and design concepts for domestic environments in the User Experience Group part of Intel's Digital Home. In the past Daria has worked as architect and researcher in Italy; Design Studies coordinator at RMIT Industrial Design; Senior Research Fellow at the Globalism Institute; researcher for a number of Australian Research Council projects; member of the Telstra Home Team at the Interactive Information Institute; and senior researcher in the Creator-2-Consumer Project.

Daria has run workshops and presented her work in Europe, Australia, Canada, China and the USA and she is advisory board member, chair, reviewer and co-editor for a number of journals, institutes and conferences, including: CoDesign; Artifact; Participatory Design Conference; Center for Children's Learning; Journal of Computers in Human Behavior; Design Research Society; Research into Practice; and CHI. More at:

Daria Loi

Lightning Talk

Revolutionizing the TV Industry through User Experience Design

This talk overviews a process used to lead the TV industry toward major changes – from often archaic experiences to novel ways of consuming, navigating and sharing content. The process, shared with fellow travelers from different disciplinary and industry backgrounds, has been one where persistence, intuition and serendipity played key roles and where, above all, UX research, design and creative thinking acted as catalysts for change, accelerating the TV industry and shifting the entire ecosystem beyond initially anticipated directions.

Through specific examples from work conducted while in the User Experience Group at Intel Corporation, the talk will take the audience though key milestones that enabled the above-mentioned shifts – from ethnographic research to concept design and customer impact. The case study is grounded in the context of a large silicon manufacturer, where notions of change-through-design, UX, innovation and customer impact have distinct connotations and set boundaries, especially when compared with medium sized firms, original equipment manufacturers or academic contexts.

Thursday, 12 May @ 14:00-14:20
20 minutes
Auditorium II

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