This is an archived version of the 2011 edition of UXLx. The current event website is at
11 to 13 May 2011
Lisbon, Portugal
an eventful


DAY 0:
1  Pre-Conference Get Together
DAY 1:
2  Research Workshops
4  Design Workshops
2  Strategy Workshops
8  Lightning Talks
DAY 2:
2  Research Workshops
4  Design Workshops
2  Strategy Workshops
8  Lightining Talks
DAY 3:
12  Talks
1  After Party

Day 1     MAY 11

08:00 Registration   Reception Area

Coffe Break
Todd Zaki Warfel
Storytelling for
User Experience

Whitney Quesenbery
Web Anatomy:
Usable Design with Frameworks

Robert Hoekman, Jr

Building a Practice
as a UX Team of One

Leah Buley
12:30 Lunch   Venue's Restaurant
14:00 Skeuomorphs: The Good,
the Bad, and the Silly

Andrew Watterson

Wireframes are Dead: Experiments and Experience from the UX/Agile Divide
Mark Plant

From Idea to I agree: Thoughts on Communicating UX
Andrew Travers

Picking your Neurosurgeon's Brain
Susan Dybbs

14:30 Serendipity:
Beyond Recommendation

Pedro Fernandes

Visual Thinking

Claudia Ehmke

Agile Development +
Interaction Design = True

Klara Vatn

Crafting the Ultimate Experience:

Stuart Cruickshank


Coffe Break
Research Methods

Russ Unger
for Touch

Josh Clark
Designing by Doing:
Bringing Agile Thinking
to UX Practice

Anders Ramsay

Effective Design
without a Fuss

Dan Brown
Sponsored Slots
The Judge Workplace:
A Design Thinking
Case StudyJudges are the cornerstone of the Justice system in any country but little has been done for them to bring in helpful technology. In a short talk I will explain how our field research was conducted as well as how we converted the research into ideas, and ideas into a wireframe, and finally how the whole concept of the Judge workplace was presented to the Judges and ultimately to the Minister of Justice himself. The results of applying design thinking methods to such a complex environment as the Justice System were quite surprising!

Pedro Janeiro (Novabase)

Windows Phone:
Personal, Relevant and Connected Mobile DesignWindows Phone 7 brings a fresh approach to user interface design for smartphones. In this session we'll discuss the principles behind "Metro", the codename for the Windows Phone design system, and how this system creates a differentiated brand and user experience.

Kat Holmes (Microsoft)

Talking UX Books
with Louis RosenfeldJoin Rosenfeld Media publisher Lou Rosenfeld (author of Information Architecture for the World Wide Web and Search Analytics for your Site) for an informal discussion of UX-related books. Any and all UX book-related topics will be fair game for discussion, including:
  • What are your favorite (and least favorite) books? And why?
  • What UX topics do you want to see addressed by future books?
  • How can books themselves be designed to offer a better user experience?
  • Do books still have relevance for UX practitioners? Are there better alternatives?
  • Bring along questions, ideas, and books for show-and-tell.
To thank you for participating, Rosenfeld Media will raffle off some copies of our books and share a very deep, temporary discount code with participants.

Louis Rosenfeld
(Rosenfeld Media)

Birds of a feather
Join up in this room and talk about whatever excites you the most about all things UX

Day 2     MAY 12

08:00 Registration   Reception Area

Coffe Break
Strategic User Experience:
Beyond the Interface

Leisa Reichelt

Stephen Anderson
Site Search

Louis Rosenfeld
Know Thy User:
Persona-Centered Design

Steve Mulder
12:30 Lunch   Venue's Restaurant
14:00 Revolutionizing the TV
Industry through UX Design

Daria Loi

More Elements of UX:
A Tour of Non-Design Deliverables

Peter Boersma

UX: The Bill Hicks Way
Ian Fenn

Magic, Hurt feelings and Forgiveness
Oli Shaw

14:30 Sell Yourself Better
Jason Mesut

Usability Testing with Mobile Devices: A Crash Course
Belén & Bernard

The Childish Wash & The Happy Website: The Power of Product Personality
Jeroen van Geel

Designing for an Interconnected World
Ji-Hye Park


Coffe Break
Social Interfaces

Christian Crumlish
Content Strategy
and User Experience

Kristina Halvorson
See What I Mean:
Communicating Ideas
with Comics

Kevin Cheng

Usability Testing Boot Camp:
How to Plan and
Moderate a Usability Test

David Travis
Sponsored Slots
Top 10 Things We Can't Tell You About A/B TestingYou might think you know what A/B testing is all about, but you don't know how to do it like world-leading online hotel reservation website, And after this presentation, you still won't. But you might just learn a thing or two about the best way to improve your website.
Jonas Alves (

Touch the future, and get 100ms ahead of the crowd…Within the last two years the growth of the smart phone and tablet market has extensively proliferated. We will present two studies where we combined classical usability measurements e.g. thinking aloud, with direct action related measurement like eye tracking.
Michael Schiessl (Tobii)

Wireframing in full stereo! Why interactivity is a winnerInteractivity is on the go offering so many advantages, so why would you still stick to old-fashioned techniques and clumsy tools when you are about the concept THE next website. This session will bring you the advantages of functional wireframing using the latest version of HotGloo.
Wolf Becvar (HotGloo)

Birds of a feather
Join up in this room and talk about whatever excites you the most about all things UX

Day 3     MAY 13

08:00 Registration   Reception Area
09:00 Welcome   Bruno Figueiredo
09:10 Louis Rosenfeld: On Not Declaring Victory: Going Beyond User Research
09:50 Christian Crumlish: Playful Design
10:30 Coffee Break   Foyer
11:00 Nick Finck: The Cross-Channel Experience
11:40 Stephen Anderson: Critical Thinking Skills for UX Designers
12:20 Kristina Halvorson: Content/Communication
13:00 Lunch   Venue's Restaurant
14:30 Surprise Slot
14:50 Josh Clark: Cage Match: Mobile Web vs. Native App
15:30 Christopher Fahey: Squandering the Cognitive Surplus
16:10 Coffee Break   Foyer
16:40 Dario Buzzini: The Manual of Detection
17:20 Don Norman: Living with Complexity
18:10 Closing   Bruno Figueiredo

Side Activities

UX Book Fair

Located in the Main Hall, the UX Book Fair will showcase books from all the main publishers in the field.

Sponsors Expo

Also located in the Main Hall, some of our Sponsors will showcase their products in their stands.


Every day you will be able to join us for dinner and get to know our speakers and other attendees. Or you can choose to join other impromptu groups into one of the several bars restaurants nearby that overlook the beautiful river Tagus.

Pre-Conference Get Together

Kicking off the event we'll have a Get Together with a fantastic Wine Tasting featuring yummy Portuguese wines, starting on May 10 at 18:00 in Vini Portugal (Sala Oval - Terreiro do Paço).


Closing down the event on May 13 and starting at 22:00 we'll have our closing Party.

Our Sponsors and Supporters

Main Sponsors:
Novabase - Like Life - Online Hotel Reservations
Platinum Sponsors:
Microsoft Userzoom - Zooming in on the User Experience 23 Video

Gold Sponsors:
UX Pin - Paper Prototyping Redesigned Log - Open Source Consulting Tobii Technology Cacooo - Create Diagrams Online with Real Time Colaboration Anacom - Autoridade Nacional de Comunicações
Gold Partners:
ActiveMedia - ScreenEMotion Corefactor Sensebloom

Silver Sponsors:
Moo O'Reilly Rosenfeld Media Pearson Publishing Morgan Kaufmann - Elsevier Five Simple Steps Goplan Survs - Asking for you
HotGloo - The Online Wireframe App Loop11 - Online, Unmoderated User Testing invoic€xpress TrymyUI - Get the Users View OpenHallway - Simple Usability Testing Try - Consultoria e Pesquisas
Silver Partners:
Waterdog Mobile

Supporters: Axure - See it happen Balsamiq Studios Optimal Workshop - Make it Easy TAP Portugal Tryp Oriente AHP - Applications and Hosting Provider Raio Filmes
Media Sponsors: Johnny Holland