This is an archived version of the 2011 edition of UXLx. The current event website is at
11 to 13 May 2011
Lisbon, Portugal
Privacy Policy
"Ideias e Imagens, Lda." is the owner of the information collected on the UX Lx website. The following outlines what we do with the information we collect.

Automatic Information Collection

We collect several information from users automatically, like IP addresses, platform and browser type, time and path followed on the website, etc. We use this information to improve the website for our users and make it easier for them to find the information they want. We can never identify anyone personally using this information.

Personal Information

We collect personal information about our users when they register. This information is collect by "Ideias e Imagens, Lda." and third party services that are in accordance with our Privacy Policy. We contact registered users by e-mail on a regular basis to keep them updated about event news and changes. We don't sell or give away any of their personal information to third party services and organizations. However, if mandated by court to disclose this information we will have to.

Users may opt-out of receiving UX Lx updates by sending a message to with the subject "Unsubscribe". Users may opt to change the information we hold of them or ask us to eliminate it by sending an e-mail to

Contests and Give-aways

We run contests and give-aways for marketing purposes. Participation is voluntary. In those events, we may collect information from users that are not registered with us. The personal information collected in these circumstances is only to enable us to notify the winners and send them the prizes. Information collected for these purposes is never used outside the exclusive purposes of the contest.


We may run surveys in order to improve user satisfaction. Information collected is never personally identifiable and will only be used for the exclusive purposes of the survey.


Information collected may be stored both online and offline. Information stored in our servers is located in a secure data centre with several levels of security. We take every effort to protect the information we collect both online and in print.

Our website takes every precaution to protect our users’ information. When users submit sensitive information via the website, their information is protected both online and off-line.

In case of any doubt or concern regarding this Privacy Policy, please feel free to Contact Us.

Our Sponsors and Supporters

Main Sponsors:
Novabase - Like Life - Online Hotel Reservations
Platinum Sponsors:
Microsoft Userzoom - Zooming in on the User Experience 23 Video

Gold Sponsors:
UX Pin - Paper Prototyping Redesigned Log - Open Source Consulting Tobii Technology Cacooo - Create Diagrams Online with Real Time Colaboration Anacom - Autoridade Nacional de Comunicações
Gold Partners:
ActiveMedia - ScreenEMotion Corefactor Sensebloom

Silver Sponsors:
Moo O'Reilly Rosenfeld Media Pearson Publishing Morgan Kaufmann - Elsevier Five Simple Steps Goplan Survs - Asking for you
HotGloo - The Online Wireframe App Loop11 - Online, Unmoderated User Testing invoic€xpress TrymyUI - Get the Users View OpenHallway - Simple Usability Testing Try - Consultoria e Pesquisas
Silver Partners:
Waterdog Mobile

Supporters: Axure - See it happen Balsamiq Studios Optimal Workshop - Make it Easy TAP Portugal Tryp Oriente AHP - Applications and Hosting Provider Raio Filmes
Media Sponsors: Johnny Holland